MARKETING
IMG is a focused organization designed for the purpose of growing your brand and your sales via television shopping, such as QVC, HSN, and other specialized channels. Our concentration, expertise, and systems are targeted towards executing the complete sales cycle from effectively marketing your brand to exceeding the consumer's delivery expectations.
WHY BROADCAST
Television is one of the most efficient sales and marketing tools available, producing instant point of sale results and engaging consumers who are ready to learn about your product. Shopping channels like QVC and HSN provide an opportunity to not just get the word out, but to convey the right message and visuals to engage, educate, and entice customers.
Selling your product on broadcast networks doesn’t mean just call-in orders anymore. Consumers have access to your products in a multitude of different ways – QVC, HSN, and other shopping channels livestream their segments on television, over their Apps, on their website, and even social media giving your product more exposure than ever before.
Broadcast television channels QVC and HSN had $8.2 billion dollars in North American sales in 2019 alone. They create a target-rich environment of consumers who are ready and willing to buy.
OUR
EXPERTISE
THE
BENEFITS
EFFICIENT SELLING CHANNEL WITH QUICK POINT OF SALE RESULTS
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The Broadcast Channel provides an avenue to sell millions of dollars of products on television in a concise, efficient period of time.
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Most engaged customers that tune in are ready to learn about your brand and make a purchase.
POSITIVE PRODUCT PRESENTATIONS
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Provides a "halo" advertising effect in retail markets.
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Immediately following major events (TS, TSV, 24BD), manufacturers have seen as much as a 30% increase in sales on that product and similar products in major retail stores.
WHAT MAKES
IMG UNIQUE
We have unparalleled expertise in adapting and presenting the "right" brand message for both established and emerging brands. Whether you sell your product across several retailers or if you are just starting out - we will effectively demonstrate the most important features and benefits of your product to provide a favorable sales outcome.
CONCEPTUAL &
PRE-PRODUCTION
PLANNING
CREATING A
POSITIVE
NARRATIVE
DEMONSTRATIONS
VISUALS, PROPS,
& SHOW-FLOW
TALENT,
TRAINING,
& EVALUATION
BROADCAST
CHANNELS
There are a wide array of different broadcast channels and companies that we work with on a daily basis. We work with each partner to determine the best fit and are constantly re-evaluating so that each product has proper visibility.
QVC
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QVC is the largest TV shopping network at $6.4B in 2019 revenue and has 13 global TV networks
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800 products on the air each week from over 7,300 worldwide brands
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92% of sales come from repeat customers that order an average of 26 times/year
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#1 among U.S. retailers in customer experience
HSN
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HSN is the original TV shopping network, generating $1.8B in 2019 revenue, and has a focus on entertainment and inspiration
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468 products on air each week from 1,700 brands
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Customers are avid, savvy shoppers, affluent, and primarily women
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96M U.S. homes reached via 2 networks, 1 website, 7 social pages, and several "shop by remote" streaming apps
SHOPHQ
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ShopHQ is the third largest television shopping network in the US at $501.8M in 2019 revenue
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Over 26% of sales come via their mobile platform
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Reaches over 87M homes across the U.S.
TSC
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The Shopping Channel is the only nationally televised shopping network in Canada
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$17.1M in 2019 revenue
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A part of Rogers Communications Media Division